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Brasileiro na Ficha

Geico em filmes que não podem ser 'pulados' no YouTube

04.03.15

The Martin Agency e a seguradora Geico lançam uma campanha digital chamada "Unskippable", a ser exibida no YouTube, que inclui filmes que não podem ser "pulados".

Os comerciais "terminam" e os atores ficam "congelados" em cena antes mesmo que a paciência dos telespectadores tenha a chance de se esgotar. A narração destaca: "você não pode pular este anúncio, porque ele já acabou."

Na ficha técnica, o brasileiro Mauricio Mazzariol.

Ficha Técnica:

Client: Geico
Vice President, Marketing: Ted Ward
Mgr., Broadcast Production and Agency Relations: Amy Hooks
Marketing Buyer: Katherine Kalec
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Thomas Perlozzo


Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
VP/Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
VP/Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan


Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Justin Pollock
Executive Producer: Jackie Kelman Bisbee
Line Producer: David Lambert


Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer


Telecine: Co3
Colorist: Tim Mascik


Post Facility: Running with Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage


Music: APM


Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus

Brasileiro na Ficha

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